WHAT IS IT?
A seal that makes a difference.
GO PLANET™ certification guarantees the quality and sustainability of meat and dairy products, ensuring a final product that:
Has reduced GHG emissions, with a focus on minimizing methane impact.
Comes from audited farms and is distributed by certified industries.
Provides complete traceability throughout the process.
HOW IT WORKS?
The care for the planet begins on the farms.
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Cattle naturally emit methane as part of their digestive process.
On the farm, animals receive a food additive in their regular diets.
This additive is provided in the ideal dosage to support natural digestion without leaving residues in milk or meat.
It reduces methane emissions from digestion by at least 25%*.
That brings healthy food to your table — safely and sustainably.
For the good of the planet.
* Emission reduction percentages must be validated through scientific studies or publications.
And how does the certification process work?
The farm develops a management plan to supplement the herd with a methane-reducing additive. Additionally, the industry receiving the milk or meat must have traceability systems in place.
The dairy and/or meat brand reaches out to FairFood to join the program and begin the certification journey.
The FairFood team prepares the farm and industry to meet the necessary requirements and complete the documentation needed for the audit conducted by an independent certifying body.
After 30 days (milk) and 90 days (meat) of production, with continuous use of the methane-reducing additive, the farm can schedule an audit. This audit will verify compliance with the management plan, documentation, and traceability requirements.
The farm undergoes an audit process to certify the proper implementation of actions aimed at reducing GHG emissions, along with animal management practices that uphold good standards and ensure animal welfare.
To obtain the GO PLANET™ seal, milk or livestock must be sent to a certified industry. After processing, the industry schedules an audit through FairFood to certify traceability.
IMPACT
Reduce methane emissions while driving positive actions.
With small adjustments to the production process, your brand’s products can earn the GO PLANET™ seal and help achieve a reduction of at least:
in greenhouse gas (GHG) emissions.*
*Reference data based on 20+ published studies.
EFFECTS
Much more than a seal. GO PLANET™ is the future of sustainable livestock farming.
To achieve a 30% reduction in methane emissions by 2030 and limit global warming to 1.5ºC, changes must be made to production processes.
The GO PLANET™ seal certifies companies dedicated to sustainability, driving progress in sustainable livestock practices to combat climate change.
Reducing GHG emissions is an urgent challenge emphasized by the Global Methane Pledge—a voluntary agreement signed by Brazil and over 100 other countries.
Research shows that methane emissions from livestock are the primary direct source of GHG in Brazilian agriculture, accounting for 65% of the sector’s total emissions.
BENEFITS
Staying ahead of trends is essential.
Sustainable products are increasingly valued in the market, especially by younger generations, reflecting a shift in consumption habits:
pandemic has strengthened environmental awareness and encouraged sustainable consumption practices worldwide. (MDPI, 2022)
of global consumers consider environmental sustainability as an essential purchasing criterion. (Simon-Kucher & Partners, 2024)
(2012) reinforced the need for changes in consumption and production for a sustainable future. (ONU)
To keep up with the market, your company needs to be part of the change. Help build a sustainable future with the GO PLANET™ seal.
TESTIMONIALS
Words from someone making a difference.
“Our mission at FairFood is to strengthen the food production chain by adding value to products and unlocking new market opportunities. All of our certification processes are based on third-party audits conducted by internationally accredited certification bodies. This ensures that every certified product complies with the highest standards of safety, reliability, and transparency. With the GO PLANET™ seal, consumers can trust that they are purchasing food backed by guarantees and traceability, where sustainable practices and critical aspects of GHG emissions on farms are thoroughly verified, fostering a true commitment to sustainability. We believe that by doing so, we contribute to building a stronger and more transparent production chain—one that benefits producers, consumers, and the environment alike.”
Helena Karsburg -
Technical Commercial Director
FairFood
“GO PLANET™ certification marks a vital step forward in promoting sustainability within livestock farming. At Laticínios Nata do Campo, we are dedicated to implementing solutions that enhance production efficiency while prioritizing food quality and environmental sustainability. Our partnership with dsm-firmenich enables us to lead this transformation by delivering more nutritious products with a reduced environmental impact. This commitment underscores our responsibility to the environment and future generations, aligning our outcomes with the highest ESG principles.“
Rubens Câmara Junior -
President of AMB Group
Laticínios Nata do Campo
“The GO PLANET™ seal is a groundbreaking initiative that is reshaping how we perceive food production and consumption. It is inspiring to witness this certification, championed by leaders of this sector, solidify its position as a symbol of traceability, environmental responsibility, and transparency.
As a representative of dsm-firmenich, we are honored to collaborate with partners who share this vision. Together, we are building a value chain that prioritizes products with reduced greenhouse gas emissions. By reinforcing sustainable and innovative practices, we create shared benefits for rural producers, consumers, and the environment.”
Maurício Adade -
President of Latin America
dsm-firmenich
FIND US
Drive the change consumers and the planet need.
Have GO PLANET™ certified products made it to your region? Discover our partners and their sales locations and seize the opportunity to grow this market.
CARBON FOOTPRINT CALCULATOR
Quer saber como GO PLANET™ muda o mundo?
Com a calculadora de CO₂, você pode descobrir os números exatos de redução nas emissões de GEE promovidos pelo nosso processo produtivo.
FREQUENTLY ASKED QUESTIONS
Find answers to your most important questions about the seal.
1. Why choose foods with reduced GHG emissions in their production process?
Choosing foods produced with reduced greenhouse gas (GHG) emissions is a powerful way to support a movement dedicated to caring for the planet. The rise in GHG emissions has led to global warming, posing significant risks to environmental balance. By opting for foods that incorporate solutions to lower these emissions, we actively contribute to building a more sustainable future.
2. How do GO PLANET™ certified products help reduce greenhouse gas emissions?
GO PLANET™ certified products leverage various practices and technologies to minimize GHG emissions in livestock farming. One key approach is the use of nutritional additives in cattle feed, which significantly reduce methane emissions—a major contributor to global warming. By choosing dairy products or beef produced with these innovative supplements, you are supporting products with a lower environmental impact during the farming process.
3. Why should farms using methane-reducing additives be certified?
PFor methane-reducing additives to be effective, specific guidelines must be followed, including proper inclusion in the animals’ diet, correct dosage, and adherence to good nutritional practices on the farm. The certification process ensures compliance with these rules through rigorous audits. It also verifies that the industries processing and packaging milk and meat with the GO PLANET™ seal are audited, guaranteeing product origin and traceability. As a result, milk and meat bearing the GO PLANET™ seal come from certified farms committed to reducing greenhouse gas emissions.
4. How does the certification process work?
The certification process involves auditing both the farms where animal products originate and the industries where they are processed and packaged.
To begin certification, the farm prepares a management plan to supplement the herd with a methane-reducing additive. After 30 days, the farm schedules an audit to verify processes, documentation, and compliance with the program’s guidelines. Milk or animals for slaughter must be sent to a certified industry to qualify for the GO PLANET™ seal.
The industry must source raw materials exclusively from certified suppliers and develop a logistics and processing plan aligned with the program’s requirements. Once the industry begins receiving and processing raw materials from certified farms, it can schedule an audit to validate its adherence to the program’s standards.
5. What is carbon dioxide (CO₂), and what does a product’s carbon footprint mean?
Carbon is a fundamental chemical element essential for life on Earth, found in all forms of organic matter. Carbon dioxide (CO₂) is a molecule made up of two oxygen atoms and one carbon atom. It is one of the primary greenhouse gases contributing to global warming. A product’s carbon footprint represents the total greenhouse gas emissions generated during its production, transportation, and use. These emissions are calculated by converting them into carbon dioxide equivalents. The carbon footprint serves as a critical environmental metric, helping to identify sources of emissions and providing insights into how they can be reduced.
6. Why is reducing methane emissions important?
Methane is a powerful greenhouse gas that plays a significant role in global warming. According to Intergovernmental Panel on Climate Change (IPCC) data, methane was the second-largest contributor to global warming over the past 20 years*, second only to CO₂.
Unlike CO₂, methane has a much higher warming potential but a shorter lifespan in the atmosphere. This means that reducing methane emissions can yield faster improvements in the fight against global warming.
This urgency has led many countries and companies to prioritize methane reduction. For instance, the Global Methane Pledge—a global initiative led by the United States and the European Union and signed by 150 countries—aims to reduce methane emissions by at least 30% by 2030. The pledge focuses on key areas such as the energy sector, agriculture, waste management, and oil and gas production.
* Source: IPCC 2021, The Physical Science Basis. Contribution of Working Group I to the Sixth Assessment Report of the Intergovernmental Panel on Climate Change [Masson-Delmotte, V., P. Zhai, A. Pirani, S. L. Connors, C. Péan, S. Berger, N. Caud, Y. Chen, L. Goldfarb, M. I. Gomis, M. Huang, K. Leitzell, E. Lonnoy, J. B. R. Matthews, T. K. Maycock, T. Waterfield, O. Yelekçi, R. Yu y B. Zhou (editores)]. Cambridge University Press
7. What is conscious livestock farming?
Conscious livestock farming is an animal production model focused on minimizing the environmental impact of meat and milk production while supporting rural producers and ensuring high-quality products for consumers.
Key practices in conscious livestock farming include:
· Reducing Greenhouse Gas Emissions: Utilizing technologies that minimize methane emissions from livestock.
· Promoting Animal Welfare: Ensuring animals are raised with comfort, dignity, and in environments that meet their natural needs for healthy development.
· Responsible Use of Natural Resources: Managing water and energy efficiently to reduce waste and conserve these vital resources.
· Efficient Pasture Management: Adopting strategies that maximize land use efficiency, prevent deforestation and soil degradation, and use soil as a carbon storage solution.
